No matter what Lush do, be it creating a fragrance, campaigning against animal testing, or gifting for Christmas, they sure as hell do it with feeling. Nothing less can be said of their recently launched makeup range, Emotional Brilliance, the concept for which is intriguing.
This range – consisting of lip colors, eyeliners and eyeshadows – is less about wearing make-up that’s in-season or on-trend and more about wearing colors that shape your mood. Emotional Brilliance is a way to wear color that’s designed for you. Choose colors, each with a corresponding word such as Confident, Take Control or Glamorous, and they will be significant to your needs at that time – wear those colors and you truly wear the word. It’s the power of suggestion – if one believes enough in something, there will likely be a change in behaviour.
The brand invites you to take their colour wheel for a spin to discover your own emotional brilliance which I did not too long ago in the Grafton Street branch. See what I came up with below!