This is another review that has been a while in the making mainly due to the fact that I was CONVINCED the product would fail miserably and not live up to the hype surrounding it. I even said I would eat my hat if this worked (my winter hat by the way).
I’ve heard people raving about Avon’s Anew Clinical Pro Line Corrector Treatment with A-F33 but to be honest I didn’t believe all the fuss being made; that was until I put it to the test myself. Well that’s a little bit of a white lie really as my mam put it to the test for us!
Let’s get the facts and figures out of the way first shall we?! Avon partnered with powerhouse cosmeceutical brand Neostrata to develop the apparent “biggest innovation in skincare since the discovery of AHAs”. Avon have announced that with this launch they are bringing a powerful new anti-aging molecule to the market that even dermatologists do not have access to. The molecule A-F33 (Amino Fill 33) is a molecule that has been found in testing on skin cells to work in a way that other well known anti-aging ingredients such as glycolic acid, retinol and CoQ10 don’t. Now, I am no scientist (Kat wears that hat) but I do know that I love a nice product full of glycolic acid or retinol so if A-F33 can do a better job then them well, just consider me sold Avon lady!
Thankfully my mam doesn’t tend to read much online or in print about beauty products so she was blissfully unaware of the hullabaloo surrounding this product when I asked her to be our guinea pig. (Avon’s PR people had kindly sent us a some of the product to test as it was not yet available to order).
Mam was given the product in early August and I promptly forgot about it (well it was on my spreadsheet of products to follow up on) until Mam came to visit recently. She has smoker’s skin, and anyone that has ever smoked will know what I mean. Skin that feels dehydrated with fine lines from puffing on the ciggies can be tricky to care for. She is also a sun worshipper and I am constantly telling her to wear spf to no avail!
Long story short having not seen mam for a couple of weeks she arrived over and I immediately commented on her skin. It was plumped, brighter and fine lines did seem very much less obvious. I actually could not believe it. Mam is RAVING about this serum, and it takes a lot for her to rave about a beauty product.
This product is coming to a catalogue near you soon (if not already, I’m trying to track down my local Avon lady as I type!) and will cost €39.00 at full price. I did hear a whisper it’s on offer at launch for €26 so if you can grab it at that price do. Either way myself, my mam and gran and all of the girls in the office will no doubt be getting orders in. This stuff works and I HAVE just eaten my hat!
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